Digital Marketing Specialist//Digital Branding
Supported the U.S. Military Health System’s national EHR rollout through digital strategy and branding.
Led social, email, and content campaigns across 60K+ service members; built localized toolkits and a two-phase digital launch plan that tripled engagement and achieved 90%+ readiness rates.
Military Health System's modern electronic health record that provides a single health record for service members, veterans, and their families.
Wave Tripler Campaign MHS Genesis Rollout (2020-2021)
Supported 2021 marketing campaign from creation to deployment of MHS GENESIS user guides, training materials, and communications assets for leadership and end-users
