Head of Community//Elevating partnerships, fan-first digital campaigns, and community-based events

Community Architect & Digital Strategist
Built a fan-to-creator ecosystem of 52K+ members across 75 Discords, 90 subgroups, and 30 city hubs, driving cultural connection through digital campaigns, mentorship, and live activations.

  • Launched mentorship and accelerator programs connecting AAPI creators with film, art, and music mentors

  • Produced digital events and Clubhouse campaigns that drew 1K+ joiners within minutes and were featured on the app’s front page.

  • Designed data systems for subgroup tracking, engagement metrics, and campaign funding by Meta across North America and Asia.

Asian Creative Network (ACN) is a global community of 52k+ creatives

Discord Communities

Scaled a network of 75+ dedicated Discords for AAPI creators; built mod systems, rituals, and weekly programming to keep channels healthy and on-brand.

Subgroups

Launched 90+ subgroups serving film, music, design, and writing communities; created shared toolkits, onboarding, and escalation workflows.

City Chapters

Activated 30+ city hubs with local organizers; coordinated IRL + URL calendars and sponsor integrations for sustainable growth.

Virtual Events

Designed digital campaigns, AMAs, and live rooms; 1K+ joiners in 30 minutes and front-page features; ran creator challenges and drops.

In-Person Meetups

Brought Discord energy into the real world: showcases, screenings, micro-grants; standardized run-of-show and safety + consent policies.

Member Run Events

Turned fans into co-producers; spun up club nights, zine drops, and pop-ups; implemented feedback loops and lightweight analytics.

Viral Moments

First community adopter of Clubhouse

Produced digital events and 100+ Clubhouse campaigns that drew 1K+ joiners/event within minutes and were featured on the app’s front page.

Social Meda Campaigns

  • Film Financing Initiative

    Provided marketing support for short film Plumtown to hit fundraising goal of $18k

  • Agency Support

    Supported casting agency In Search Of for feature film Didi by Sean Wang & upcoming film Josephine by Beth de Araujo

  • Nonprofit Partnerships

    Partnered with MeaningfulWork to set up volunteer pipeline in the ACN community for nonprofits

  • Mentorship Program

    Created mentorship program to match 50+ mentors & mentees across different verticals from children’s book publishing to career advice

  • Small Business Saturdays

    My mission ever since joining ACN to run all social media and marketing campaigns has been to advocate for AAPI-owned small businesses, provide 1:1 marketing strategy support, and create a plaform that fosters organic partnerships

  • Member Mondays

    Weekly spotlight on an AAPI creator from the ACN community to uplift their work & story

  • Online Art Auction

    Partnered with Mindful Murals to host online auction to fundraise for #STOPAAPIHATE

Facebook’s Asian Pacific American Heritage Month production spotlighting AAPI Facebook Groups & the ACN community and creators

Facebook - See Us, Hear Us
directed by Christine Yuan

Asset for pitch day demo deck to highlight ACN’s role in providing a more inclusive landscape for creators

Development plan template for 2021-2022 budget reporting

  • Length of Program: August 2021-April 2022

    Team Members: Justin Chang, Katherine Fu, Jillian Nguyen

    Award Amount: $50,000

  • At the end of the program, we delivered a demo day pitch for our funding request, develope a strategy action plan for 2021-2022, and created a development plan budget.

  • I applied my backgrond in consulting to create our deliverables with my two team members, act as relatiomsaip manager with our coach and other program participants, and monitor our team’s delivery of our program commitments.

Work Samples